Advertising, Alcohol Consumption, and Abuse

Advertising, Alcohol Consumption, and Abuse

Author: Joseph C. Fisher

Publisher: Praeger

ISBN: UOM:39015026841539

Category: Psychology

Page: 195

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Worldwide theoretical and empirical studies provide objective evidence to show that advertising has had no measurable effect upon alcohol consumption and abuse.
Advertising, Alcohol Consumption, and Abuse
Language: en
Pages: 195
Authors: Joseph C. Fisher
Categories: Psychology
Type: BOOK - Published: 1993 - Publisher: Praeger

Worldwide theoretical and empirical studies provide objective evidence to show that advertising has had no measurable effect upon alcohol consumption and abuse.
The Effects of the Mass Media on the Use and Abuse of Alcohol
Language: en
Pages: 302
Authors: Susan Ehrlich Martin, Patricia D. Mail
Categories: Social Science
Type: BOOK - Published: 1995 - Publisher: DIANE Publishing

Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic
Advertising, Alcohol Consumption, and Mortality
Language: en
Pages: 159
Authors: Joseph C. Fisher, Peter A.. Cook, Peter A. Cook
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Praeger

Analyzes the impact of advertising on alcohol consumption and abuse and alcohol related morbidity and mortality.
Alcohol Advertising and Young People's Drinking
Language: en
Pages: 241
Authors: B. Gunter, A. Hansen, M. Touri
Categories: Political Science
Type: BOOK - Published: 2010-10-13 - Publisher: Springer

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to
Alcohol Consumption and Alcohol Advertising Bans
Language: en
Pages: 21
Authors: Henry Saffer
Categories: Advertising
Type: BOOK - Published: 2000 - Publisher:

The purpose of this paper is to empirically examine the relationship between alcohol advertising bans and alcohol consumption. Most prior studies have found no effect of advertising on total alcohol consumption. A simple economic model is provided which explains these prior results. The data set used in this study is