Advertising in Contemporary Consumer Culture

Business & Economics
Advertising in Contemporary Consumer Culture

Author: Hélène de Burgh-Woodman

Publisher: Springer

ISBN: 9783319779447

Category: Business & Economics

Page: 273

View: 997

Download BOOK »

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Advertising in Contemporary Consumer Culture
Language: en
Pages: 273

Advertising in Contemporary Consumer Culture

Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Marketing Management
Language: en
Pages: 528

Marketing Management

Authors: Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
Categories: Business & Economics
Type: BOOK - Published: 2020-05-04 - Publisher: Routledge

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the
Exploring the Rise of Fandom in Contemporary Consumer Culture
Language: en
Pages: 300

Exploring the Rise of Fandom in Contemporary Consumer Culture

Authors: Lu Wang, Cheng
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource
Why I Buy
Language: en
Pages: 162

Why I Buy

Authors: Rami Gabriel
Categories: Social Science
Type: BOOK - Published: 2013 - Publisher: Intellect Books

Why do we buy? How do our acts of—and ideas about—consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life. Balancing psychological, conceptual, and historical analyses with examples
Consumer Culture and Postmodernism
Language: en
Pages: 232

Consumer Culture and Postmodernism

Authors: Mike Featherstone
Categories: Social Science
Type: BOOK - Published: 2007-07-11 - Publisher: SAGE

The first edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes: a fully revised preface that explores the developments in consumer culture since the first edition a major new chapter on 'Modernity and the

DBA Journal eBook 2022 . Powered by WordPress