Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

Author: Hélène de Burgh-Woodman

Publisher: Springer

ISBN: 9783319779447

Category: Business & Economics

Page: 273

View: 349

Download BOOK »

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Advertising in Contemporary Consumer Culture
Language: un
Pages: 273
Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Readings in Advertising, Society, and Consumer Culture
Language: un
Pages: 440
Authors: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical
Ads, Fads, and Consumer Culture
Language: un
Pages: 258
Authors: Arthur Asa Berger, San Francisco State University
Categories: Social Science
Type: BOOK - Published: 2011-04-16 - Publisher: Rowman & Littlefield Publishers

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible
Contemporary Issues in Marketing and Consumer Behaviour
Language: un
Pages: 186
Authors: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of
Encyclopedia of American Holidays and National Days
Language: en
Pages: 614
Authors: Len Travers
Categories: Holidays
Type: BOOK - Published: 2006 - Publisher:

Every holiday has a history, and this set sets out to describe them all. A chronologically organized reference guide to the history of American celebratory days, past, present, and emergent, it focuses on each holiday's cultural and political significance.