Advertising in Contemporary Consumer Culture
Author: Hélène de Burgh-Woodman
Publisher: Springer
ISBN: 9783319779447
Category: Business & Economics
Page: 273
View: 769
Language: en
Pages: 273
Pages: 273
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Language: en
Pages: 318
Pages: 318
Contemporary Consumer Culture Theorycontains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to
Language: en
Pages: 440
Pages: 440
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical
Language: en
Pages: 186
Pages: 186
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of
Language: en
Pages: 276
Pages: 276
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and
