Advertising in Contemporary Consumer Culture
Author: Hélène de Burgh-Woodman
Publisher: Springer
ISBN: 9783319779447
Category: Business & Economics
Page: 273
View: 349
Language: un
Pages: 273
Pages: 273
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Language: un
Pages: 440
Pages: 440
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical
Language: un
Pages: 258
Pages: 258
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible
Language: un
Pages: 186
Pages: 186
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of
Language: en
Pages: 614
Pages: 614
Every holiday has a history, and this set sets out to describe them all. A chronologically organized reference guide to the history of American celebratory days, past, present, and emergent, it focuses on each holiday's cultural and political significance.
