Contemporary Product Development: A Focus on Innovation (First Edition)

Contemporary Product Development: A Focus on Innovation (First Edition)

Author: Keith Edmund Ferguson

Publisher: Cognella Academic Publishing

ISBN: 1516524470

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Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.
Contemporary Product Development: A Focus on Innovation (First Edition)
Language: en
Pages:
Authors: Keith Edmund Ferguson, John Sztykiel
Categories:
Type: BOOK - Published: 2020-02-06 - Publisher: Cognella Academic Publishing

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes
Contemporary Product Development
Language: en
Pages:
Authors: Keith Edmund Ferguson, John Sztykiel
Categories:
Type: BOOK - Published: 2017-12-31 - Publisher: Cognella Academic Publishing

Books about Contemporary Product Development
Product Development Practices and Their Organisational Information Requirements
Language: en
Pages: 252
Authors: Keith Edmund Ferguson, John Sztykiel
Categories: New products
Type: BOOK - Published: 2003 - Publisher: University of Vaasa

Books about Product Development Practices and Their Organisational Information Requirements
The Future of Product Development
Language: en
Pages: 713
Authors: Frank-Lothar Krause
Categories: Technology & Engineering
Type: BOOK - Published: 2007-04-24 - Publisher: Springer Science & Business Media

These proceedings represent trends in Product Development concerning industrial vendors and scientific research aspects. Coverage includes the following topics are covered: Design Theory, Product Design, Requirements, Collaborative Engineering, Complex Design, Mechatronics, Reverse Engineering, Virtual Prototyping, CAE, KBE and PLM. The papers presented in this book show that answers can only
Design Reuse in Product Development Modeling, Analysis and Optimization
Language: en
Pages: 298
Authors: S. K. Ong, Andrew Yeh Chris Nee, Q. L. Xu
Categories: Technology & Engineering
Type: BOOK - Published: 2008 - Publisher: World Scientific

Efficient management of product information is vital for manufacturing enterprises in this information age. Considering the proliferation of product information, tight production schedules, and intense market competition, human intelligence alone cannot meet the requirements of efficient product development. Technologies and tools that support information management are urgently needed. This volume