Green Marketing and Management in Emerging Markets

Green Marketing and Management in Emerging Markets

Author: Robert E. Hinson

Publisher: Springer Nature

ISBN: 9783030730079

Category: Business enterprises

Page: 186

View: 423

Download BOOK »

Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to todays marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you all. Samuel O Idowu, PhD, Deputy CEO, Global Corporate Governance Institute, UK Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, effective people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed greenness in all their marketing activities. Robert Ebo Hinson is a Professor and Head of the Department of Marketing & Entrepreneurship at the University of Ghana Business School. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a Management Researcher and Consultant. He is affiliated with the Olabisi Onabanjo University, Nigeria.
Green Marketing and Management in Emerging Markets
Language: en
Pages: 186
Authors: Robert E. Hinson, Ogechi Adeola, Isaiah Adisa
Categories: Business enterprises
Type: BOOK - Published: 2021 - Publisher: Springer Nature

Green Marketing and Management in Emerging Markets, with emphasis on the crucial role of people management towards successful implementation, is an invaluable companion to todays marketers. Policymakers, business owners, managers, and HR practitioners, particularly in emerging markets, will benefit from the recommendations in this book. I recommend it to you
Green Marketing in Emerging Markets
Language: en
Pages: 290
Authors: Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz
Categories: Business & Economics
Type: BOOK - Published: 2021-09-18 - Publisher: Springer Nature

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through
Green Marketing in Emerging Economies
Language: en
Pages: 279
Authors: Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique
Responsible Management in Emerging Markets
Language: en
Pages: 380
Authors: Eric Kwame Adae, John Paul Basewe Kosiba, Robert Ebo Hinson, Kojo Kakra Twum, Nathaniel Newman, Francis Fonyee Nutsugah
Categories: Business & Economics
Type: BOOK - Published: 2021-10-30 - Publisher: Springer Nature

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible
Advanced Issues in the Green Economy and Sustainable Development in Emerging Market Economies
Language: en
Pages:
Authors: Elena G. Popkova
Categories: Business & Economics
Type: BOOK - Published: 2022-04-21 - Publisher: Cambridge University Press

This Element goes far beyond economic theory. It will also be of interest to representatives of the environmental sciences due to its focus on the “green” economy and sustainable development. It will also be interesting to the representatives of the social sciences, as it takes into account the peculiarities of