Green Marketing and Management in Emerging Markets

Green Marketing and Management in Emerging Markets

Author: Robert E Hinson

Publisher: Palgrave Macmillan

ISBN: 3030730069

Category: Business & Economics

Page: 182

View: 523

Download BOOK »

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
Green Marketing and Management in Emerging Markets
Language: en
Pages:
Authors: Robert E. Hinson
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

Books about Green Marketing and Management in Emerging Markets
Green Marketing and Management in Emerging Markets
Language: en
Pages: 182
Authors: Robert E Hinson, Ogechi Adeola, Isaiah Adisa
Categories: Business & Economics
Type: BOOK - Published: 2021-10-13 - Publisher: Palgrave Macmillan

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This
Responsible Management in Emerging Markets
Language: en
Pages: 380
Authors: Eric Kwame Adae, John Paul Basewe Kosiba, Robert Ebo Hinson, Kojo Kakra Twum, Nathaniel Newman, Francis Fonyee Nutsugah
Categories: Business & Economics
Type: BOOK - Published: 2021-10-30 - Publisher: Springer Nature

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible
Green Marketing in Emerging Economies
Language: en
Pages: 279
Authors: Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique
The Critical Success Factors of Green Supply Chain Management in Emerging Economies
Language: en
Pages: 266
Authors: Syed Abdul Rehman Khan
Categories: Business & Economics
Type: BOOK - Published: 2020-04-21 - Publisher: Springer Nature

This book outlines the scope of sustainability and green practice in supply chain operations, which has continued to grow with a rapid speed. The book includes core aspects of sustainability and green supply chain management philosophy and practice, covering general concepts, principles, strategies and best practices, which not only protect