Mastering Fashion Marketing

Mastering Fashion Marketing

Author: Tim Jackson

Publisher: Bloomsbury Publishing

ISBN: 9781137092717

Category: Business & Economics

Page: 240

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Mastering Fashion Buying and Merchandising Management
Language: en
Pages: 216
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Mastering Fashion Buying and Merchandising Management
Language: en
Pages: 216
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2017-03-14 - Publisher: Bloomsbury Publishing

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Fashion Marketing and Communication
Language: en
Pages: 196
Authors: Olga Mitterfellner
Categories: Business & Economics
Type: BOOK - Published: 2019-11-14 - Publisher: Routledge

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical
The Fundamentals of Digital Fashion Marketing
Language: en
Pages: 216
Authors: Clare Harris
Categories: Design
Type: BOOK - Published: 2020-08-06 - Publisher: Bloomsbury Publishing

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies,