Olympic turnaround

Olympic turnaround

Author: Michael Payne

Publisher: Infinite Ideas

ISBN: 9781908474704

Category: Sports & Recreation

Page: 293

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The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world’s iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of today’s sports marketing industry. Olympic Turnaround is also the story of the broadcast industry’s love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure – about how some nations learned to embrace the potential of hosting the world, while others, because of short-sighted political agendas, failed to see the opportunity. Packed with previously untold stories and case studies, this is the commercial story of the world’s most valuable and important franchise, the largest event in the world, the Olympic Games.
Olympic turnaround
Language: en
Pages: 293
Authors: Michael Payne
Categories: Sports & Recreation
Type: BOOK - Published: 2012-03-23 - Publisher: Infinite Ideas

The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the
Power Games
Language: en
Pages: 360
Authors: Jules Boykoff
Categories: Sports & Recreation
Type: BOOK - Published: 2016-05-01 - Publisher: Verso Books

The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’
Routledge Handbook of the Olympic and Paralympic Games
Language: en
Pages: 470
Authors: Dikaia Chatziefstathiou, Borja García, Benoit Séguin
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-12 - Publisher: Routledge

This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and
Understanding the Olympics
Language: en
Pages: 326
Authors: John Horne, Garry Whannel
Categories: Sports & Recreation
Type: BOOK - Published: 2016-05-20 - Publisher: Routledge

The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of
Tarnished Rings
Language: en
Pages: 273
Authors: Stephen Wenn, Robert Barney, Scott Martyn
Categories: Sports & Recreation
Type: BOOK - Published: 2011-12-29 - Publisher: Syracuse University Press

In late 1998 and the early months of 1999, the International Olympic Committee (IOC) was an organization in crisis. Revelations of a slush fund employed by Salt Lake City officials to secure votes from a number of IOC members in support of the city’s bid for the 2002 Olympic Winter