Research in Media Promotion

Research in Media Promotion

Author: Susan Tyler Eastman

Publisher: Routledge

ISBN: 9781135665364

Category: Performing Arts

Page: 384

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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
Research in Media Promotion
Language: en
Pages: 384
Authors: Susan Tyler Eastman
Categories: Performing Arts
Type: BOOK - Published: 2000-08-01 - Publisher: Routledge

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive
Social Media Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1572
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2018-05-04 - Publisher: IGI Global

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of
Investigating the Use of Sex in Media Promotion and Advertising
Language: en
Pages: 274
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Routledge

The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has
Handbook of Media Branding
Language: en
Pages: 414
Authors: Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots
Categories: Business & Economics
Type: BOOK - Published: 2015-08-07 - Publisher: Springer

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links
Handbook of Sports and Media
Language: en
Pages: 656
Authors: Arthur A. Raney, Jennings Bryant
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-03-04 - Publisher: Routledge

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope