Simple Heuristics that Make Us Smart

Psychology
Simple Heuristics that Make Us Smart

Author: Gerd Gigerenzer

Publisher: Oxford University Press

ISBN: 9780190286767

Category: Psychology

Page: 432

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Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Simple Heuristics that Make Us Smart
Language: en
Pages: 432

Simple Heuristics that Make Us Smart

Authors: Gerd Gigerenzer, Peter M. Todd, ABC Research Group
Categories: Psychology
Type: BOOK - Published: 2000-10-12 - Publisher: Oxford University Press

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of
Bounded Rationality
Language: en
Pages: 404

Bounded Rationality

Authors: Gerd Gigerenzer, Reinhard Selten
Categories: Business & Economics
Type: BOOK - Published: 2002-07-26 - Publisher: MIT Press

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About
Adaptive Thinking
Language: en
Pages: 359

Adaptive Thinking

Authors: Gerd Gigerenzer
Categories: Computers
Type: BOOK - Published: 2002-03-07 - Publisher: Oxford University Press on Demand

Where do new ideas come from? What is social intelligence? Why do social scientists perform mindless statistical rituals? This vital book is about rethinking rationality as adaptive thinking: to understand how minds cope with their environments, both ecological and social.Gerd Gigerenzer proposes and illustrates a bold new research program that
Rationality for Mortals
Language: en
Pages: 257

Rationality for Mortals

Authors: Gerd Gigerenzer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-04-16 - Publisher: Oxford University Press

What is the nature of human wisdom? For many, the ideal image of sapiens is a heavenly one: an omniscient God, a Laplacean demon, a supercomputer, or a fully consistent logical system. Gerd Gigerenzer argues, in contrast, that there are more efficient tools than logic in our minds, which he
Integrated Models of Cognitive Systems
Language: en
Pages: 496

Integrated Models of Cognitive Systems

Authors: Wayne D. Gray
Categories: Medical
Type: BOOK - Published: 2007-04-19 - Publisher: Oxford University Press

The field of cognitive modeling has progressed beyond modeling cognition in the context of simple laboratory tasks and begun to attack the problem of modeling it in more complex, realistic environments, such as those studied by researchers in the field of human factors. The problems that the cognitive modeling community

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