Simple Heuristics that Make Us Smart

Simple Heuristics that Make Us Smart

Author: Gerd Gigerenzer

Publisher: Oxford University Press

ISBN: 9780190286767

Category: Psychology

Page: 432

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Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality. But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock market. As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested in simply making good decisions.
Simple Heuristics that Make Us Smart
Language: en
Pages: 432
Authors: Gerd Gigerenzer, Peter M. Todd, ABC Research Group
Categories: Psychology
Type: BOOK - Published: 2000-10-12 - Publisher: Oxford University Press

Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of
Simple Heuristics that Make Us Smart
Language: en
Pages: 416
Authors: Gerd Gigerenzer, Peter M. Todd, ABC Research Group
Categories: Decision making
Type: BOOK - Published: 1999 - Publisher:

Fast and frugal heuristics - simple rules for making decisions with realistic mental resources - are presented here. Developing computational models of heuristics shows how fast and frugal heuristics can yield adaptive decisions.
Rationality for Mortals
Language: en
Pages: 256
Authors: Gerd Gigerenzer
Categories: Philosophy
Type: BOOK - Published: 2010-04-16 - Publisher: Oxford University Press

What is the nature of human wisdom? For many, the ideal image of sapiens is a heavenly one: an omniscient God, a Laplacean demon, a supercomputer, or a fully consistent logical system. Gerd Gigerenzer argues, in contrast, that there are more efficient tools than logic in our minds, which he
Adaptive Thinking
Language: en
Pages: 344
Authors: Gerd Gigerenzer
Categories: Philosophy
Type: BOOK - Published: 2002-03-07 - Publisher: Oxford University Press on Demand

Where do new ideas come from? What is social intelligence? Why do social scientists perform mindless statistical rituals? Most importantly, what counts as adaptive thinking as our minds try to cope with the world around us?
Bounded Rationality
Language: en
Pages: 377
Authors: Gerd Gigerenzer, Reinhard Selten
Categories: Psychology
Type: BOOK - Published: 2002 - Publisher: MIT Press

This book promotes bounded rationality as the key to understanding how real people make decisions.