DBA Journal eBook

"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull,

The Design of Everyday Things by Don Norman (2013) is a guide to understanding the relationships between people and the tools they use. Many people think design is dictated purely by aesthetics, but it must also consider practicality and users’ psychology... Purchase this in-depth summary to learn more.

Vietnamese edition of Don Norman's Designs of Everyday Things. The author, 'former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the