Wrestling with Starbucks

Political Science
Wrestling with Starbucks

Author: Kim Fellner

Publisher: Rutgers University Press

ISBN: 9780813545066

Category: Political Science

Page: 288

View: 564

Download BOOK »

You can find a Starbucks coffeehouse almost anywhere, from Paris, France to Paducah, Kentucky, from the crowded streets of Thailand to shopping malls in Qatar. With nearly 200 of them in New York City alone, this coffee retail giant with humble beginnings has become an actor and icon in the global economy. As we sip our cappuccinos, frappuccinos, and our double half-caf venti low-fat mochaccinos, many of us wonder if Starbucks is a haven of civilization or a cultural predator, a good or bad employer, a fair trader or a global menace. In this entertaining and provocative ramble through Starbucks's ethos and actions, Kim Fellner asks how a coffeehouse chain with a liberal reputation came to symbolize, for some, the ills of globalization. Armed with an open mind and a sense of humor, Fellner takes readers on an expedition into the muscle and soul of the coffee company. She finds a corporation filled with contradictions: between employee-friendly processes and anti-union practices; between an internationalist vision and a longing for global dominance; between community individuality and cultural hegemony. On a daily basis Starbucks walks a fine line. It must be profitable enough to please Wall Street and principled enough to please social justice advocates. Although observers might argue that the company has done well at achieving a balance, Starbucks's leaders run the risk of satisfying neither constituency and must constantly justify themselves to both. Through the voices of Central American coffee farmers, officers at corporate headquarters, independent café owners, unionists, baristas, traders, global justice activists, and consumers, Fellner explores the forces that affect Starbucks's worth and worthiness. Along the way, she subjects her own unabashedly progressive perspective to scrutiny and emerges with a compelling and unexpected look at Starbucks, the global economy, our economic convictions, and the values behind our morning cup of joe.
Creating Lasting Value
Language: en
Pages: 320

Creating Lasting Value

Authors: Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this
Strategic Management: Concepts and Cases: Competitiveness and Globalization
Language: en
Pages: 896

Strategic Management: Concepts and Cases: Competitiveness and Globalization

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-01 - Publisher: Cengage Learning

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic
Entrepreneurial Management in Small Firms
Language: en
Pages: 272

Entrepreneurial Management in Small Firms

Authors: Ian Chaston
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: SAGE

Electronic Inspection Copy available for instructors here Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully
A Brief Guide to Stephen King
Language: en
Pages: 304

A Brief Guide to Stephen King

Authors: Paul Simpson
Categories: Literary Criticism
Type: BOOK - Published: 2014-03-20 - Publisher: Hachette UK

2014 marks the 40th anniversary of the publication of Stephen King’s first novel Carrie in April 1974. Rescued from the rubbish by his wife Tabitha, the novel launched the Maine schoolteacher on a prolific and extraordinarily successful career. His name has become synonymous with horror and suspense through over fifty
Brand Storming
Language: en
Pages: 223

Brand Storming

Authors: M. Fioroni, G. Titterton
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

DBA Journal eBook 2022 . Powered by WordPress