Language: en
Pages: 320
Pages: 320
The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this
Language: en
Pages: 896
Pages: 896
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic
Language: en
Pages: 272
Pages: 272
Electronic Inspection Copy available for instructors here Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully
Language: en
Pages: 304
Pages: 304
2014 marks the 40th anniversary of the publication of Stephen King’s first novel Carrie in April 1974. Rescued from the rubbish by his wife Tabitha, the novel launched the Maine schoolteacher on a prolific and extraordinarily successful career. His name has become synonymous with horror and suspense through over fifty
Language: en
Pages: 223
Pages: 223
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.